Horror Again (and Again): Increasing Your Audience by Using Universal Themes

Copyright 2020 by Gary L. Pullman

Diogenes the Cynic observed that it is impossible to step twice into the same river. The writer Tom Wolfe said we can't go home again. George Santayana proclaimed that “those who cannot remember the past are condemned to repeat it.” A more colloquial expression of the same thought is “the more things change, the more they stay the same.”

Horror fiction tends to repeat itself.

In his Republic, Plato mentions the Ring of Gyges, an artifact the wearing of which is supposed to render one invisible. Invisibility, whether it is effected through a ring or by supposedly scientific means, has become a staple of both horror fiction and science fiction. Ambrose Bierce's “damned thing” is an invisible creature, just as H. G. Wells's invisible man is, well, an invisible man. More recently, invisibility is featured in The Invisible Man (2000), a combination science fiction-horror film “in which a woman believes she is being stalked by her abusive and wealthy boyfriend, even after his apparent suicide,” until she “deduces that he has acquired the ability to become invisible.”

A vast number of short stories, novels, and movies are based on the premise that human beings can be hunted like any other animal. One of the first stories of this type, if not, indeed, the original story, is Richard Cornell's 1924 short story “The Most Dangerous Game” (aka “The Hounds of Zariff”), wherein “a big-game hunter from New York City . . . falls off a yacht and swims to what seems to be an abandoned and isolated island in the Caribbean [Sea], where he is hunted by a Russian aristocrat.” This same theme is reprised yet again in the 2020 movie The Hunt, in which twelve strangers are gathered as prey for a hunting party, and in the 2015 film Final Girl, in which a group of sadistic young men stalk a young woman through a forest, intent upon hunting her down and killing her.

The idea that the door to a locked room should not be opened (sometimes the opening of the door is explicitly forbidden) is as old, at least, as the story of Bluebeard, who allows his newlywed wife to open any door in his palace but one. When she defies his order, horror ensues. The idea of the forbidden room reappears in The Skeleton Key (2005). In this film, horror also results when Caroline opens the attic of the house in which she acts as a caregiver to Ben, an elderly bedridden gentleman who has suffered a stroke. Although she has not been expressly forbidden to open the attic, the fact that the skeleton key she is given does not open the attic's door suggests that Caroline is not intended to have access to it.

Many other examples can be given of horror movies that recycle themes that have already been used many times before. Of course, each time, the repetition changes some elements, omits others, adds still others, presents a new twist, or otherwise diverges at least a little from the stories that have used the same theme before it. Such changes keep the motif fresh (or, perhaps, seemingly fresh).

Why, besides convenience and obvious box office or sales appeal, do short stories, novels, and movies recycle past themes?

Advertising executive Jib Fowles offers one possible explanation. He wrote that advertisers typically appeal to one or more of fifteen basic needs that everyone has. Among these needs are the need to dominate. Invisibility confers the ability to manipulate and control other people more so than almost any other power. Invisibility blinds by stripping away our sight—but selectively. We can see all things but the one thing that matters most in a dangerous situation—the danger itself, our invisible adversary. We become helpless to resist, which heightens both our fear and our vulnerability, making it easy for the invisible foe to dominate us.

At the same time, from the hunter's point of view, stories in which human beings are hunted as prey appeal to the basic need to agress (as almost all horror stories do) and the need to dominate. From the perspective of the hunted, these stories appeal to the need to escape and the need to feel safe. (Paradoxically, according to Fowles, advertisements can appeal to needs by thwarting them.)

The expression “curiosity killed the cat” is exemplified in many movies, including The Skeleton Key. Often, such cautionary tales remind us, being nosy about other people's business can be costly—perhaps even fatal.

Fowles's observations about basic human needs goes a long way to explain the universal appeal—and, therefore, the recycling—of such themes as invisibility, hunting humans, and the lure of the forbidden, but there are probably other reasons for the repetition of these themes in horror stories.

How much do we trust others? Would we trust someone we couldn't see? Someone who could watch us unseen, who could alter our environment without our knowledge, even in our presence? Someone who could hear—or see—everything we did in private? We might not trust even a good friend under such circumstances. Now, imagine that the unseen person is an enemy intent upon harming or killing us! Stripped of sight, we are helpless and vulnerable.

Dehumanization might explain the appeal of stories involving the hunting of human beings. Although we are, from a biological point of view, animals, we don't like to think of ourselves as such. We prefer to think that there is a difference between animals and human beings. We'd rather imagine ourselves as the Bible characterizes us, as being “a little below the angels” (Hebrews 2:7) or as Hamlet describes us: “What a piece of work is a man! how noble in reason! / how infinite in faculty! In form and moving how / express and admirable! in action how like an angel! / in apprehension how like a god . . . !” If we must think of ourselves as animals, we should consider ourselves, at least, to be, as Hamlet says, “the paragon of animals.” Most peoples, especially in our own day, regard cannibalism as not only a criminal act but also as a moral outrage. People should not be hunted, whether for sport or for food. Stories in which human beings are hunted are, therefore, regarded as horrific; the very theme itself makes such narratives or dramas horror stories.

We are curious by nature, which can be a good attribute. Science, for example, is built upon curiosity. However, the attempt to satisfy curiosity can also lead to danger or even death. Why, we might ask ourselves, before charging in where angels fear to tread, is this room locked? What sort of valuables does the locked door protect? Treasure? Secrets too dark and dangerous to be exposed? Crimes or sins unimaginable? What skeletons lie in wait within this closet, this chamber, this attic, this basement, or this wing of the house? Or, perhaps, the door is locked not to keep us out but to keep someone—or some thing—from escaping!

Another film in which a forbidden space awaits behind a locked door.

A locked room creates a private space, a space reserved, a space off limits to everyone but the holder of the key or keys. A locked room as much as commands, “Keep Out!” A locked room as much as warns, “No Trespassing!” A locked room is a forbidden space. A locked room prompts questions, evokes curiosity. A locked room is temptation. All such impulses are familiar to all men and women and, indeed, children. A locked room story has universal appeal.

Repeated themes often indicate universal concerns, needs, fears, or impulses. Depending on how such themes are handled, their inclusion as the bases of additional horror stories, whether in print or on film, can appeal to a wide audience. They could result in a bestseller or a blockbuster.

Maybe.

“The Apparitional Lesbian” as a Key to Interpreting “Out of Sight, Out of Mind”

Copyright 2010 by Gary L. Pullman

Marcie Ross performs her disappearing act.

According to Lucie Armitt’s “Ghosts and (Narrative) Ghosting,” Terry Castle regards “the image of the apparition as a key leitmotif for closet lesbianism in literary history.” “When it comes to lesbians,” Castle writes in The Apparitional Lesbian, “many people have trouble seeing what’s in front of them” (Contemporary Women’s Fiction and the Fantastic, 106). This insight offers a key to unlocking a deeper meaning to “Out of Sight, Out of Mind,” an episode of the Buffy the Vampire Slayer series that has hitherto come to light.

 
Usually, this episode is regarded as offering, in the form of a cautionary tale, a lesson, so to speak, concerning the dangers that can result from the bullying—in the case of this episode, mostly through ignoring or insulting—of someone who, for whatever reason (or no reason) doesn’t fit the mold of other people’s narrow-minded perceptions as to how one should dress, speak, and act. The victim, Marcie Ross, becomes literally invisible after she is repeatedly ignored or overlooked by her high school classmates and teachers and is rebuffed by the cliques she seeks to join. No reason is given for her rejection other than that she doesn’t measure up to the ideas of those with whom she tries to communicate or whom she seeks to befriend.
 
Castle’s insight, however, offers a subtext for understanding why Marcie may have been rejected that goes beyond the issue of personal popularity (or the lack thereof), or at least addresses this issue from a different, perhaps more significant, perspective: Marcie is rejected by others because she is homosexual, or lesbian. Once this possibility is entertained, it finds support among other element’s of the episodes plot, including characters’ actions and other behaviors.
 
Cordelia Chase, who is arguably the sexiest and most beautiful of Sunnydale High School’s students, and who is competing for the coveted title of May Queen, attracts Marcie’s ire, which Marcie directs not at Cordelia herself, but at Cordelia’s boyfriend, Mitch, whom Marcie attacks with a baseball bat as Mitch is dressing in the boys’ locker room—an obviously male bastion—possibly because Marcie, enamored of Cordelia, is jealous of Mitch, who has succeeded where Marcie herself has failed, having won Cornelia’s affections.
 
Across the face of several lockers, Marcie scrawls the word “LOOK!” Some regard this text as a message to those who have ignored her, as if she were commanding the attention that others have denied her, and, certainly, this interpretation makes sense. However, in the context of the understanding of the episode’s significance that is implied by positing Marcie’s rejection by others specifically because of her lesbianism, the message might be focused more upon her rejection of men, and Mitch, as Cordelia’s beau, in particular, as if, in having attacked her male rival for Cordelia’s affections, Marcie is issuing a warning to other presumptuous would-be suitors of the May Queen candidate. The message could also be more general: look at the results of homophobia when the target of such bigotry strikes back.
 
Her attack upon Mitch is not only a blow to the power of the patriarchy, but it is also a strike against heterosexuality. In both cases, Marcie, a female who prefers other females to males, delivers a blow to a majority of her peers of whom she, alienated from them because of her own sexual orientation, if not her gender per se, can never be a part. Her homosexual assault on a male in the boys’ locker room must be contrasted with heterosexual Xander Harris’s statement (most likely said in jest) as to how he would use the power of invisibility, were he to have the ability: “I’d protect the girls’ locker room.” Where Xander would protect girls in an all-female environment, Marcie attacks a boy in a male bastion.
 
In a flashback, Marcie is ignored (that is, rejected) by both Cordelia and Harmony Kendall, Cordelia’s best friend, when Marcie approaches the other girls while they are discussing whether Cordelia is interested in dating Mitch, now that he has broken up with a girl named Wendy. Marcie launches an attack upon Harmony, pushing her down the stairs at school, just as, earlier, Marcie had attacked Mitch with the baseball bat. Was Marcie’s attack an act of revenge upon the girl, Harmony, who had apprised Cordelia of Mitch’s availability when Marcie herself may have hoped to become Cordelia’s girlfriend?
 
Perhaps intentionally (although seemingly inadvertently), Marcie makes her presence known to Buffy (the latest object of her infatuation?) by playing a flute. In ancient Greece, women were sometimes represented as playing the flute in settings reserved for the gathering of men, such as banquets. In one such scene, by a Bygos painter, dated 480 B. C., which is now housed in the British Museum, a youth at a banquet pushes aside a flute-playing girl so that he will have a better view of the target—a nude young man—at whom he aims a missile. His pushing aside the woman who plays the phallic instrument seems to suggest that he rejects her offer of sexual favors in favor of the naked youth. Marcie, as a phallic woman of sorts, offers similar sexual favors to her female schoolmates, but she is rejected by them as well. The flute (her masculinity, as it were) both lures, but also causes her rejection by, others of her own sex. In this sense, she is the rejected flute girl in the ancient Greek banquet scene, transported to modern America and transformed into an aggressive, dominant suitor of present-day young women. The link between flute-playing girls in ancient Greece and Marcie, a present-day flute-playing girl in Sunnydale, California, may seem a stretch, but the episode itself makes a connection in Xander’s speculation that Marcie owes her power of invisibility to cloaks that confer invisibility upon their wearers—the gods of ancient Greece.
 
In the next scene, as Buffy, having followed the sound of the flute, discovers Marcie’s hideout, Marcie herself attacks a teacher, Mrs. Miller, attempting to suffocate her with a plastic bag. Marcie’s motive? Mrs. Miller is not just any teacher; she is Cordelia’s English teacher, who has shown Cordeila a good amount of attention in class and who has agreed to meet with Cordelia after class on the day that Marcie arrives, just before Cordelia’s appointment, to suffocate her. Perhaps Marcie is jealous of the attention that Mrs. Miller has shown the object of Marcie’s own romantic interest or perhaps Marcie sees the teacher as a potential rival for Cordelia’s affections. In either case, it seems that Marcie’s attack upon the teacher is motivated by Marcie’s unrequited lesbian love for the May Queen candidate. Adding insult to injury, it is Cordelia who saves Mrs. Miller, arriving in time to remove the bag from her head before the teacher suffocates—and in time to see Marcie’s latest message, written on the chalkboard of what might have been the scene of the school’s second murder: “LISTEN.” The basis of Cordelia’s relationship, that of student and teacher, with Mrs. Miller is primarily verbal communication, in which the two take turns listening to one another; it seems clear that Marcie is making it known that she wants to be the one to whom Cordelia speaks and the one to whom Cordelia, in turn, listens. Speaking and listening, for Marcie, seems to represent more than mere communication. Conversation, from which she is always excluded, represents relationships.
 
The fact that Cordelia is competing for the title of May Queen is also significant, for Cordelia’s entry in the contest seems to have been the inciting moment, as it were, that sparks Marcie’s attacks. Marcie had not resorted to violence before now, although, as the episode’s flashbacks make clear, she has been ignored, rejected, and insulted on several occasions well before the May Day contest. The competition, however, draws attention to Cordelia, casting her in the light of a beautiful woman, rather than merely a popular peer. Cordelia’s popularity is joined with an emphasis upon her beauty and sex appeal by her participation in the contest, which, it seems likely, she will win, as does Cordelia’s recent dating of the athletic and manly Mitch. Indeed, another person who attracts Marcie’s attention, Buffy Summers herself, was the winner of a similar competition at the high school Buffy had previously attended. Although it is true that Buffy is also Cordelia’s protector, Buffy is also an attractive young woman who allies herself with Cordelia, rather than with Marcie.
 
Willow Rosenberg, who, ironically, becomes or (depending upon one’s point of view concerning the matter) discovers her own homosexuality later in the series, finds that, like everyone else to whom Marcie had presented her high school yearbook, she has signed it “Have a great summer,” a throw-away—indeed, dismissive—pseudo-sentiment that, Xander informs the audience, is “the kiss of death.” As it turns out, the line is almost the seal of their own deaths, for Marcie lures Willow, Xander, and Buffy’s mentor, the school’s librarian, Rupert Giles, into the boiler room, where she locks them, after opening a gas valve so that their place of confinement will fill with deadly fumes. Their ignoring (that is, rejection) of Marcie becomes her “kiss of death” to them.
 
Having won the May Day competition, Cordelia dresses for the award ceremony, and Marcie knocks her out. However, Buffy, who serves as Cordelia’s bodyguard, discovers her unconscious charge. Before Buffy can act, Marcie jabs Buffy with a needle and injects her with a sedative. The girls awaken, strapped into chairs, the word “LEARN” on a curtain before them. Marcie, who has supplied herself with an array of surgical instruments, informs her captive audience that Cordelia herself will become the object lesson, after Marcie uses her instruments to carve up the beauty queen’s face. However, after Marcie cuts Cordelia with a scalpel, drawing blood, Buffy kicks the surgical tray from the attacker’s hands, frees herself, and does battle with the invisible girl. Buffy, who, the series makes abundantly clear through her multiple romantic liaisons with powerful males of unquestionable masculinity and virility, such as Angel, Spike, and Riley Finn, is heterosexual, takes on the lesbian threat in single, hand-to-hand combat, ironically using her sense of hearing to locate her invisible opponent, whom she defeats by revealing her presence in shoving her into a curtain that falls over and drapes Marcie, allowing Buffy to knock her out.
 
The method by which Buffy wins the fight with Marcie—listening—symbolizes, for Marcie, both interpersonal relationships and attention, and becomes the vehicle, as it were, for Marcie’s possible redemption, for, following her defeat and capture, she is led away by government agents to a clandestine school for spies, where, as a new student among other invisible classmates, her first lesson, as her textbook’s title implies, is Assassination and Infiltration, specialties in which she has already demonstrated some expertise. The episode’s conclusion suggests that there is a place in society for Marcie and others of her kind—the “apparitional lesbians” of whom Castle writes—but it is not a place in which she can be visible (that is, be accepted as herself). To be accepted, even tacitly, she must remain in the closet, hidden and invisible, an apparition. In seeking an explanation for Marcie’s condition, Giles speculates that her invisibility has been caused, in fact, by her being ignored and rejected by her peers. According to a principle of physics, he says, the perceptions of the group can alter or mold reality itself, as has been the case, he thinks, with Marcie: her peers’ perceptions of her as virtually non-existent have caused her to become invisible to others. The conclusion of the episode reinforces Giles’ observation, concluding with Marcie’s marginal acceptance as a closeted, or “apparitional,” lesbian.
 
The series’s later transformation of Willow into a lesbian (or its revelation of her homosexuality) and that of the minor characters Larry Blaisdell and Scott Hope, as well as Willow’s protracted lesbian affairs with Tara Maclay and Kennedy, further indicate that Marcie Ross’ motive may have been to avenge her rejection by her peers because of her lesbianism, since such story lines demonstrate Joss Whedon’s interest in same-sex themes. At the same time, Marcie’s treatment invites the same sort of criticism as the treatment that the series’s writers gave to Willow’s homosexuality and its expressions. Homosexuals do not fare well in Buffy the Vampire Slayer, and some contend that there is a reason for it: the writers’ own homophobia. Tara is killed, Willow grieves, Scott spreads rumors that Buffy is gay, and, when Larry is killed during a fight with his hometown’s demonic mayor, Willow dismisses him by telling Amy Madison (who, in the form of a rat, has been out of action for several years, in protective custody inside a cage in Willow’s bedroom), that Larry won’t be taking her to the prom, as she’d hoped, because “Larry’s gay, Larry’s dead, and high school’s kind of over.”

The mixed messages that Buffy the Vampire Slayer delivers concerning gays mirror the ambiguity that surrounds them in contemporary society. The series, despite its boldness in delving into thorny social and political issues (albeit often in the disguised forms of demons, ghosts, vampires, werewolves, and witches), is as much a mirror of its times, in many ways, as it is a corrective lens, and this ambiguity is as apparent in its depiction of gays and lesbians as it is in its portrayal of other minorities and their causes. Sometimes, when television crusades instead of entertains, it becomes more propagandistic, whatever its momentary view might be, than educational. As long as viewers are aware of this and don’t take their television shows too seriously, an episode like “Out of Sight, Out of Mind” may be, for some, tolerable fare, even with its “apparitional lesbian.” Others may opt to change the channel—or opt out of watching the series for good.

Equating “This” with “That”

Copyright 2010 by Gary L. Pullman

Like most art, fiction is built upon metaphorical understandings and communications of human experience. In Buffy the Vampire Slayer, the underlying metaphors are frequently fairly obvious. The obvious metaphors for evil may lower the literary and dramatic quality of the series, but it also makes the show a good example for teaching others how the process (this = that) works. The “this” is the metaphor; the “that” is its real-world, or existential, counterpart.

 

For example, invisibility = being ignored is the metaphorical equation that underlies the episode “Out of Sight, Out of Mind,” and cavemen’s conduct = boorish, drunken behavior is the metaphorical equation upon which the episode “Beer Bad” is based.

 

To use this approach in your own stories, identify a thing (or, often, a state of existence) that can represent another state of affairs--the one with which your story is concerned. Although you would not explain to your reader that “this is that,” you, as a writer, should be aware of the basic metaphor and its implications, thematic and otherwise. The use of a metaphorical equation in which this thing or state of affairs equals that existential state of affairs will enhance your story by adding depth and complexity to the plot and, indeed, the characters that are involved in the story’s action. 

 

For example, in another Buffy episode, a male ghost possesses men and the ghost of his previous lover possesses women as these spirits seek to work out the issues (guilt, mostly) that resulted from their teacher-student affair and the eventual shooting of the teacher (and her death) at the hands of the student after the teacher tried to end their relationship. Their existence as ghosts allowed writers to suggest that the spirits were in purgatory and to propose that an illicit affair between an older person in a position of responsibility and authority over (in this case) her protégé is not only wrong but also dangerous. The ghosts who haunt Sunnydale High School are themselves haunted--by their pasts. (A similar theme occurs in the movie The Others, which concerns the ghost of Grace Stewart, who is in purgatory because of her murder of her own children, followed by her suicide. However, thanks to its masterful use of situational irony, the film has much more depth and complexity than the Buffy episode, which is, nevertheless, excellent as a one-hour television episode.)

 

To enrich your stories, find the metaphor for the real-life matter you’re writing about and let this metaphorical equation of “this = that” communicate to your reader’s (or viewer’s) unconscious mind.